Being Your Authentic Self Online
And when you’re just sharing too much!From a business mindset, it helps to think of online authenticity as your own personal brand Click To Tweet
While social media can be a fabulous tool to connect with your audience, it can also be deadly if you don’t use it correctly. In today’s webisode, we go into what to share, what NOT to share, and how to find a balance in it all.
How to share authentically online
From a business mindset, it helps to think of online authenticity as your own personal brand
Think of it as a ‘highlight reel’ of your business
- Sharing behind the scenes photos and videos is a great insight into what your doing.
- Sharing what you’re working on currently, as a work in process
- If you’re meeting a client either at your office or in a coffee shop, share it!
Share small pieces of information about yourself that anyone can relate to
- Have pets? Share! (Who doesn’t love pictures of dogs?)
- Maybe you have an obsession with obstacle races or cupcakes (or both!), this will help your audience connect with that
Over time, these small pieces add up and paint the larger picture of you. However, don’t use social media as your personal therapist. Putting negative vibes out on your business is always a bad idea. Which leads us to…
Oversharing. What NOT to do.
We actually saw someone post this on their page: “Met with a client today who totally doesn’t get me #theirloss.” WHAT?!
This can lead to a myriad of both personal and professional problems. Not only could your client that didn’t choose you see this, but potential clients see that you put people on blast online, and it leaves a bad taste in their mouth. Just no. This doesn’t just put a bad taste in your potential clients’ mouths, but vendor relationships can suffer too!
A good rule of thumb to follow: don’t post anything you wouldn’t want your grandma to read.
So what’s the magic formula? Should I just not share?
And while a majority of us prefer to be behind the camera, sharing photos of our works of art, we also need to get out from behind the camera, in order to make those connections. So make sure you DO share about you! Just keep it reeled in.
Here is a good formula when you’re trying to plan out your content: 50% your expertise, your biz, testimonials, offers, etc. 40% fun, inspiring, engaging, etc. 10% you, your core- it’s not that much!
Did you know we go live every single Wednesday? This Wednesday, we will be going live at 1:30, (normally 11:30a) EST, to go into detail of the Magic Content Formula. Want to join us? Do you need a FB that is small and intimate, so you can be heard? Our community is full of newpreneurs just like you, asking all the right questions about how to start a legit biz and we want you in there! Join the community here.
Are you ready to Launch Your Biz, but have no idea where to start? We’ve got ya covered! This month’s freebie is the Launch Your Biz Quickstart Guide: a 1-page checklist to get you from dream to reality of owning your own biz. It’s not as hard as you think it is, which is why it’s only one page. 😉 Grab yours here.
Until next time, Wilds. Go chase those dreams! You’ve got this.
Alicia + Emily